The phrase refers to mobile games that share key characteristics with Star Wars: Galaxy of Heroes. These similarities often include turn-based combat, collectible characters (typically from a well-known franchise), team-building mechanics, and a progression system based on character shards and gear. One might consider Marvel Strike Force or DC Legends as examples, due to their focus on collecting heroes and villains, upgrading their abilities, and engaging in strategic battles.
Such games offer a compelling blend of strategic depth and accessible gameplay, attracting a broad audience. Their success lies in leveraging familiar intellectual property to create an engaging collection and progression loop. These titles frequently incorporate elements of role-playing games (RPGs), gacha mechanics (randomized rewards), and player-versus-player (PvP) arenas, creating a diverse and long-lasting gaming experience. The rise of this genre reflects a wider trend toward mobile gaming and the increasing sophistication of mobile game design.